Resaphene Suisse · tinniwell
For Resaphene Suisse, we turned the prototype of a tinnitus device into a product anyone can use without prior knowledge. Brand, casing, screen, packaging and manual come from one studio and speak the same language.
- Services
- Wordmark, symbol and style guide
- Casing and product renderings
- Touch interface
- Packaging system
- Device manual, 40 pages
- Roll-fold flyer, roll-up banner, advert
- Website icons
- Year
- 2015–2017
- Online
- resaphene.ch
With tinniwell, people with tinnitus find its frequency themselves and then listen to music in which exactly that tone is filtered out, mixed in out of phase or overlaid. Noise-cancelling headphones and warming earphones are part of the kit.
All of this happens at home, with no specialist beside you. So every part had to explain itself, from the first look at the lid to the last message on the screen.
The symbol shows how the device works: sound meets anti-sound, and what remains is quiet. A brand that explains its product before anyone asks.
- 01 / 05The idea is inside the device. tinniwell works with anti-sound: a sound wave is joined by a second one in reverse phase.
- 02 / 05Wave plus counter-wave equals quiet. Peak meets trough, and the two cancel each other out. That is exactly the promise the brand should show.
- 03 / 05Reduced to the essentials. One period remains of each wave, a peak above, a trough below. Two sweeps that together make one mark.
- 04 / 05Measured by the small e. Every spacing in the logo derives from a single letter: symbol and lettering sit one e-width apart, and so do the lines. That keeps the brand balanced at any size.
- 05 / 05Cool and warm in one mark. The colours tell the story of the treatment: a cool wave for quiet, a warm one for warmth. You feel the difference before anyone explains it.
The TTG 1 prototype had a rotary knob, coloured buttons and LEDs. It worked, and it looked like a lab. We turned it into a device that fits in one hand and no longer looks like technology on the living-room table.
- 01 / 05The starting point: TTG 1. Rotary knob, coloured buttons, LEDs, a segment display: a prototype thought out from the engineering side. The finished device, though, was meant for someone without an engineering degree.
- 02 / 05One screen instead of many buttons. A touchscreen takes over what knobs and buttons used to do. A single button remains on the front.
- 03 / 05A curve you feel more than see. Just 3.6 mm of curvature, and the device no longer looks like technology.
- 04 / 05Handy, not small. It sits in one hand, and its buttons are still big enough for a whole thumb.
- 05 / 05All connections on one side. Headphones, earphones, USB stick and power all live along one long side. The front stays free for what matters.
A touchscreen replaces knobs and dials, and the home screen gets by with two large buttons. Everything is designed, right down to the message that the headphones are plugged in wrongly.
Two ears, two colours. You understand it before you read it. For first-time use, a quick guide takes everyone by the hand, in eight steps to the start.
- 01 / 08The same order everywhere. All eight screens share the same frame: title at the top, arrows in the corners, the exit on the right. Whatever needs doing always lights up in the same colour. Understand one step and you understand them all.
- 02 / 08Show, don’t describe. Instead of ‘the third socket from the left’, the guide shows the side of the device as a drawing and marks exactly the connection that matters.
- 03 / 08One step, one connection. The marker moves along: in step three, to the noise-cancelling headphones.
- 04 / 08Recognise, don’t search. When a function comes up, the guide shows the button exactly as it waits in the main menu.
- 05 / 08Always a way back. The round home button leads to the main menu from anywhere. After that, the headphones can come off.
- 06 / 08Two ears, two sockets. For the warming earphones, both connections light up.
- 07 / 08The marker adapts. For the USB stick, the circle becomes a rectangle, just like the port itself.
- 08 / 08And off you go. At the end, the start button is waiting, and ‘Zurück’ (back) becomes ‘Fertig’ (done). No more introduction needed.
Before anyone switches the device on, they open the box. Inside, every part has its place, and the lid sums it up in one line: ‘Tinnitus-Linderung für zu Hause’, tinnitus relief at home.
The manual walks through every screen step by step, picture and explanation always side by side. At the back, a map shows the entire navigation on one page, for anyone who likes the full picture.
Slider, note, thermometer: each icon sits in a circle that fades out like a vibration, and all three carry the flyer, roll-up and website. The advert turns a request for attention into an invitation: ‘Leihen Sie uns Ihr Ohr’, lend us your ear.
- 01 / 03Drawn from a single line. Every icon starts the same way: a line runs in, closes into a circle and fades out as a vibration, like a tone.
- 02 / 03Inside the circle, what it is about. The sliders stand for the first part of the treatment: finding your own tinnitus tone.
- 03 / 03Three steps, one family. Note and thermometer follow for music and warmth. Circle, vibration and stroke stay, only the motif changes. The whole treatment in three icons.
Planning something similar? info@vertikahl.com