plantIng
plantIng plans process plants, from the first study to operation. Lots to explain, little time to do it. We designed a flyer that shows an entire project at a glance, and wrote copy for the client magazine that plays with the capital I in the name.
- Services
- Flyer: Pharma & Life Science
- Information graphics
- Copy for the client magazine
- Team profile template
- Year
- 2016–2017
Planning a plant for the pharmaceutical industry means documenting every requirement, every stage, every change. plantIng has that down. What was missing was one sheet that explains it to a plant operator in minutes.
So: process, expertise and locations on one folded leaflet that specialists take seriously and still enjoy opening.
Every GMP-compliant plant follows a sequence specialists know as the V-model: requirements on one side, verification on the other. In the flyer it sits as a graphic in the middle, to be read down and back up again.
A band shows what gets lost in text: risk analysis always runs alongside. Understand the V and you understand plantIng.
- 01 / 04On the left: what the plant must do. From the operator’s requirement to detailed design, every stage gets more precise. The left side already says what the plant will be measured against in the end.
- 02 / 04At the bottom, it gets built. At the foot of the V are installation and acceptance. This is where paper becomes stainless steel.
- 03 / 04On the right, the proof. Three qualifications climb back up: installation, operation, performance. Once at the top, the plant is qualified.
- 04 / 04Every test knows its counterpart. PQ tests against URS, OQ against FS, IQ against DS. An auditor sees at a glance: no requirement is left on its own.
Next to the V are the services, as a circle around ‘Your project’. It starts at the top with the requirement and runs clockwise to the final qualification, exactly as a project goes through them.
Good engineering practice is not a step but an attitude. That is why it sits inside, in the middle of the project.
- 01 / 03The circle starts at the top. Where the eye begins sits the operator’s first requirement. An arrow sets the direction, nobody needs a key.
- 02 / 03Clockwise through the project. From the requirements specification to the final qualification, every step sits where it happens. Read it once round, and the process clicks.
- 03 / 03Inside: what always applies. What accompanies every phase, from project management to good engineering practice, is not part of the sequence but a ring around the project. It simply always runs alongside.
The flyer is a roll fold of three panels. Outside: who plantIng is and where. Inside: how a project runs. You feel the order as you open it.
The panel that folds inwards is three millimetres narrower than the others. So the flyer closes flat, and nobody notices why.
- 01 / 03Three panels make one A4 sheet. Fold-in panel, back and cover lie side by side. Folded, they become an A4 that fits in any folder.
- 02 / 03In first, then shut. The fold-in panel disappears behind the back, the cover settles over it. Open it and the expertise comes first, then the whole process.
- 03 / 03Three millimetres of air in the fold. The fold-in panel is slightly narrower than the others. It never butts against the fold, and the flyer lies flat instead of bulging.
Three capsules, shaped like tablets, show stainless steel, sight glass and, naturally, tablets. Anyone pulling the flyer from the rack knows the industry before reading a word.
The framework can be refilled for every further industry. One cover, any number of industries.
- 01 / 02A look into the lab before you read. Three capsules show stainless steel, sight glass and tablets. Anyone from the pharmaceutical industry sees their own world before reading a word.
- 02 / 02A few measurements carry the cover. Logo field, capsules and title bar sit on fixed lines. For the next industry it is refilled, not reinvented.
The client magazine is called ongoIng, its sections referencIng, profilIng, presentIng. The capital I from the company name is in everything, and we wrote the copy to go with it, from the editorial to the reference projects.
For the specialist departments there is a template with fixed fields and lengths. An article fits the magazine before it is typeset.
- 01 / 04Every section signs its name. ongoIng, referencIng, profilIng, presentIng, ingSight: the capital I runs through the whole magazine. Every heading doubles as a signature.
- 02 / 04Fields first, then text. The team profile template gives every field a maximum length. Each department knows in advance how much it may write, and the layout holds.
- 03 / 04Four fields are compulsory, three are a bonus. Headline, lead, responsibilities and expertise are always there, the rest may go. A short article fits the magazine as well as a long one.
- 04 / 04Every reference answers the same questions. Brief, solution, expertise, conclusion. The length varies, the order stays, and you find your way round every report at once.
Planning something similar? info@vertikahl.com